A fast, speedy, and supportive shoe? That's just plain fun. So we used lightweight materials, propulsive design, and our trusted GuideRails® support for shoes that are fast enough for race day but durable enough for everyday runs
Increased lightweight cushioning
We've added more BioMoGo DNA cushioning for a dynamically responsive ride.
Smart support
Our innovative technology supports your body in its natural motion path while keeping excess movement in check.
Responsive transitions
Redesigned midsole and Green Rubber Outsole help your foot move quickly from heel to toe.
Famous — or infamous? — for bold colors and eye-catching styles, the Launch was introduced in the spring of 2009 as a lightweight neutral trainer with a little extra softness. The name was inspired by our Hanson's pro team, who would meet at a boat launch to start workouts around a lakefront path. Despite a brief absence from 2012-2014, the Launch was so loved that in 2015, after a vocal group of runners called for the shoe's return, we introduced the Launch 2.
The Launch continues to keep runners moving fast and light on their feet, now with the option of support.